Toiletpaper Maurizio Cattelan + Pierpaolo Ferrari, Gufram : God (Deguide), 2013

Maurizio Cattelan's irreverent genius and photographer Pierpaolo Ferrari's aesthetic virtuosity have celebrated Cactus by Drocco and Mello through TOILETPAPER, their editorial project. Born for a photo shooting realized for the Deste Foundation, GOD is a pagan idol arisen from the union of Cactus with the eggs of La Cova. Originally a divertissement by TOILETPAPER, GOD has become a real and internationally acclaimed product in Gufram's catalogue: it is part of the permanent collection of the Deste Foundation, on exhibit at the Fondation Beyeler and the Galeries Lafayette, and was the protagonist on the cover of the magazine TOILETPAPER and Wallpaper*.
Because of its crazy and captivating looks it was transformed into a gigantic inflatable sculpture that sailed through the canals in Venice during the Biennale Arte in 2015.
GOD summarizes all the characteristics of Gufram's DNA: the softness of the polyurethane Cactus and the eggs are made of; the workmanship expressed through Cactus painting, which is made with Guflac – the special paint created by the brand that covers polyurethane and makes it look like leather, while preserving its softness; the irony coming from the unexpected union of two objects that create something new and out-of-the-box. GOD, together with SOAP and THE END, is part of the TOILETPAPER Capsule Collection.

ABSTRACT
The hall tree Cactus is an icon of the collection Multipli by Gufram that has become a myth in the history of design. The myth was transformed into an idol that Maurizio Cattelan and Pierpaolo Ferrari decided to destroy. In concert with Guido Drocco and Franco Mello, the authors of the Cactus produced by Gufram since 1972, TOILETPAPER has thus created a new iconoclastic and desecrating version. A new cult object.

TECHNICAL INFO
Standing hall tree made of soft polyurethane, finished by hand with Guflac.
*Detachable eggs of soft polyurethane covered with cloth.
110x70x170 cm, ∼28 kg

DID YOU KNOW
It was created for a catalogue photo of the Radical Design collection by Dakis Jannou.
The first item is in the collection of the DESTE foundation.
It was the protagonist of a famous cover of the magazine TOILETPAPER.
The prestigious magazine Wallpaper dedicated the cover of a special insert to it.
A 6mt inflatable version floated on the canals in Venice during the inauguration of the Biennale in 2015.
GOD has been on display at the Beyeler Foundation in Basel and the Palais de Tokyo in Paris.

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Toiletpaper Maurizio Cattelan + Pierpaolo Ferrari