Contemporary artist Maurizio Cattelan and photographer Pierpaolo Ferrari are the duo behind TOILETPAPER, known for its cheeky hyperreal imagery, breaking down the prevailing codes and photographic motifs of fashion. Photographer Pierpaolo Ferrari first met artist Maurizio Cattelan when capturing him on camera more than ten years ago. The magic worked and the pair went on to create the eponymous experimental art magazine TOILETPAPER, in 2010. In a class of its own, the image-only publication features carefully constructed photographs in a unique time and mental space.

On the surface, the composition shots in TOILETPAPER have a quaint, retro feel to them —an artful way of drawing us in before catching us off guard as we realize what we are actually looking at. Intriguing, comical, startling—the images in TOILETPAPER are guaranteed to leave their mark. “Image recycling is our inspiration. TOILETPAPER is the new frontier of media and creative eco-sustainability. We take all the visual entropy produced in a schizophrenic way and we channel it into a new identity.”

TOILETPAPER’s assemblages are inspired by “found images” taken from the Internet and magazines: breaking down prevailing codes of fashion, advertising and cinema is the duo’s leitmotiv. On top of this comes an eclectic mix of forms: from consumer items and food to animals of all kinds, perhaps alluding to the artistic work of Maurizio Cattelan.